Privacy Policy

1. Overview

Good Life Pools (“we,” “us,” or “our”) operates the website goodlifepoolinstalls.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using the Site, you agree to the practices described here.

2. Information We Collect

Information you provide directly:

• Name, phone number, and email address when you submit a contact or consultation request form
• Any messages or project details you include in form submissions

Information collected automatically:

• Pages visited, time spent on the Site, and referring pages — collected via Google Analytics 4
• Device type, browser, and approximate geographic location (city/region level)
• IP address (anonymized by default in GA4)

3. How We Use Your Information

• To respond to consultation requests and follow up about your pool project
• To understand how visitors use our Site so we can improve it
• To comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

4. Google Analytics

We use Google Analytics 4 to understand Site traffic and usage patterns. Google Analytics collects data using cookies and similar technologies. The data is aggregated and anonymized — we cannot identify individual visitors from this data. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

5. Cookies

The Site uses cookies primarily for analytics purposes (Google Analytics). Cookies are small text files stored on your device. You can disable cookies in your browser settings, though doing so may affect certain Site functionality.

6. Data Retention

Contact form submissions are retained only as long as needed to respond to your inquiry and conduct normal business communications. Analytics data is retained per Google’s default GA4 retention settings (14 months).

7. Third-Party Services

The Site uses the following third-party services, each governed by their own privacy policies:

• Google Analytics 4 — website analytics
• Google Maps — embedded map on our location section

8. Your Rights

You may contact us at any time to request access to, correction of, or deletion of personal information you have provided to us. We will respond within a reasonable timeframe. Florida residents may have additional rights under applicable state law.

9. Children’s Privacy

The Site is not directed at children under 13. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy periodically. Changes are effective upon posting to the Site. Continued use of the Site after changes are posted constitutes acceptance of the revised policy.

11. Contact

For privacy-related questions or requests: